Professional 10 minute audio tutorial on choosing the right name for your business

Choosing a Name for Your Business or Website

Many people will think of a name for their business even before they have a complete concept of what their niche in the business world really is. Determining your marketability and business niche are subjects for a guide to business planning, but these are also things you need to keep firmly in your mind when you begin to think of your business's new name.

Picking a name can be a lot of fun, and a very creative endeavor, but it's far more complicated than simply coming up with something that you like, or something that you think is "catchy." Creating a business name is nothing less than creating an entire business identity. It is your image, your public face, and the way that people will file your name in their memory - or the reason they'll forget it. Any business-savvy entrepreneur will tell you that you business name – those one or two simple words - is just as important as your business plan or your marketing strategy. In fact, your business name is one thing that transcends all of the elements of a business startup. It permeates the culture of the business and sets up from the very beginning a dynamic of potential success, mediocrity, or failure. Creating your business name is very serious business – and it’s also a chance to put your creativity and fun to work.

So how do you go about brainstorming on a name? What should influence your decision? And most importantly, once you have a name, how do you know if it's any good? Well, in order to answer these questions, you might need to think more deeply about your business than you have before. There's no better time to start than the present!

Your name needs to communicate, and communication is a two-way street. Your name needs to communicate what your business does to an interested demographic. This means that you need to be reaching your potential market through your name, and all of the elements need to be right for it to do the work that needs to be done.